The CTB Story

Founded in 1999 by Joanna Jordan, CTB started from an innovative vision while Joanna was navigating the high demands of the talent department at The Late Show with David Letterman. With the courage to venture into the unknown, coupled with a powerful endorsement from Letterman himself, Joanna launched CTB. Our agency began by servicing The Late Show as its first client and has since expanded to include icons of late night like Jimmy Kimmel and innovators in podcasting like Marc Maron and Mel Robbins.

CTB has established an international presence with booking teams serving a wide array of clients across podcasts, digital platforms and television.

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Why Choose CTB?

We adapt to the industry’s evolving needs and consumer behavior

We make your brand a part of the cultural conversation

We have unrivaled industry relationships

We have global reach and a personalized approach

We are trailblazers in industry talent discovery