Elevate Your Brand and Content with
Central Talent Booking

Our Story

Founded in 1999 by Joanna Jordan, Central Talent Booking (CTB) started from an innovative vision while Joanna was navigating the high demands of the talent department at The Late Show with David Letterman. With the courage to venture into the unknown, coupled with a powerful endorsement from David Letterman himself, Joanna launched CTB. Our agency began by servicing The Late Show as its first client and has since expanded to include icons of late night like Jimmy Kimmel and innovators in podcasting like Marc Maron.

CTB has grown into a global force with bookers in New York, Los Angeles, and London, serving a wide array of clients across television, podcasts, and digital platforms.

Watch our video

CTB History


Founding of CTB

Joanna Jordan

Year: 1999 — Founded 25 years ago
Founder: Joanna Jordan


The Late Show with David Letterman

Late Show with David Letterman

Year: 1999 – Joanna Jordan ran the talent department.
Duration: Booked The Late Show for 5 years in-house and continued for 6 years through CTB.


Transition to Jimmy Kimmel Live

Jimmy Kimmel Live

Year: 2005 – Switched to booking Jimmy Kimmel Live.
Duration: CTB has been booking Kimmel for almost 20 years.


Expansion into Podcasts

WTF with Marc Maron

Year: 2014 – Began booking podcasts
First Podcast: WTF with Marc Maron
Duration: Now booking the podcast for 10 years.

Why Choose CTB?

Pioneering Innovation

As the industry's trailblazer, CTB has continually set the bar for creative promotion and collaboration, adapting dynamically to the entertainment world's evolving needs and consumer behavior.

Making Your Brand Part of the Cultural Conversation

By leveraging our unparalleled network, CTB positions your brand at the heart of cultural conversations, ensuring you create deep connections with audiences worldwide. Through strategic talent collaborations, we elevate your brand's visibility and impact, seamlessly integrating it into the cultural zeitgeist.

Unrivaled Industry Relationships

CTB boasts industry-leading relationships with publicists, agents, and managers of cultural influencers. This extensive network enables us to secure the perfect match for your project, ensuring access to top-tier talent and facilitating authentic collaborations.

Global Reach, Personalized Approach

From New York to Los Angeles to London, our global network is unmatched. Yet, it's our personalized strategy that truly sets us apart, tailoring every project to meet our clients' specific objectives.

Trailblazers in Talent Discovery

CTB doesn’t just follow trends; we set them. Our unparalleled ability to consistently identify and champion the next generation of talent and influencers before they hit the mainstream ensures our clients are always a step ahead. Leading rather than following, we open doors to innovative collaborations and opportunities that shape the industry.

A Comprehensive Spectrum of Services

Our expertise spans talent booking, talent producing, casting, creative consulting, support influencer and celebrity brand campaigns. This full-service experience delivers results across all types of media.

Talent Collaborations

CTB is pivotal in representing clients seeking to make a significant impact through celebrity and talent appearances. Whether it’s a TV show, a podcast, digital content, or a promotional campaign, our role is to connect you with the best in the business.

Connect with Us

Ready to make an impact? Let’s talk about how we can elevate your brand and project. Get in touch with CTB.